L-atitude: Fashion for a Good Cause


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PROJECT PAZ + L-ATITUDE: FASHION FOR A GOOD CAUSE

In partnership with exclusive online retailer L-atitude, in 2011 Project Paz launched an exclusive collection of thirteen one-of-a-kind dresses and custom accessories with proceeds benefiting the Ciudad Juarez community. The participating New York based designers that donated their talent were: 3.1 Phillip Lim, Thakoon, Eddie Borgo, Yigal Azrouël, Peter Som, Wes Gordon, Rag & Bone, Sara Beltran, Anndra Neen, Christian Cota, Juan Carlos Obando, Michael Bastian and Alejandro Ingelmo.

The collection was unveiled during the Project Art annual event in NYC on August 2011, and was available at shoplatitude.com. The common thread? Each dress and accessory was crafted from one of the ten unique bolts of traditional, hand-woven Mexican fabric, generously donated by The Museo Regional de Oaxaca. One hundred percent of the proceeds were donated to support a program that helps keep youth away from local Ciudad Juarez gangs.

The partnership with L-atitude represents a prime opportunity to build awareness about the current challenges facing Ciudad Juarez. To provide additional support, in March 2012, L-atitude added Mexico City to its elite list of online shopping destinations and kindly donated ten percent of all online sales from this collection up until July 2012, a total of $X. The Project Paz collection is available at shoplatitude.com.


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